The MADHUBANI painting or mithila painting tradition played a key role in environmental conservation efforts in India in 2012. The main reason behind this was that the trees were traditionally adorned with forms of gods and other religious and spiritual images such as those of Radha-Krishna, Rama-Sita, scenes from Ramayana and Mahabharata and other mythologies. This recognition of the cultural and aesthetic significance of the tress largely prevented them from being cut.

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